Designer digital focada em experiência do usuário e interfaces.

About me

My journey as a Product Designer has been marked by the pursuit of aligning user experience with business outcomes. In recent years, I have been developing digital solutions that cater to both user needs and the strategic goals of companies.

I believe that the foundation of effective design lies in a deep understanding of the user. That’s why I have led several discovery processes, helping identify pain points and improvement opportunities in digital products, ensuring a holistic understanding of user behavior and needs.

I adopt a data-driven approach, utilizing UX metrics to evaluate product performance and identify areas that need improvement. Through usability testing, interviews, and quantitative analysis, I am able to validate solutions and continuously optimize the user experience. I have a strong passion for UX Research and am always looking for new insights to improve results.

Before becoming a Product Designer, I worked in branding, visual identities, naming, social media, and motion design. During that time, I gained significant experience with design tools (such as Adobe software) as well as the interaction between products and brands with their users. As a result, after transitioning to the digital field, I continued to collaborate intensively in integrating brands into their digital products, using UX Writing, copyright, product marketing, and branding techniques.

I am passionate about design in all its forms and am always seeking opportunities to learn and explore new things. My greatest professional goal is to contribute to the creation of amazing products.

Take a look at my gallery

Baobá Design Visual
Digital Designer
2020 - 2021

At Baobá Design, I focused on the development of intuitive and visually compelling interfaces. My role involved creating user-centered designs that aligned with client needs while ensuring a seamless user experience. My work also extended to refining visual elements and ensuring consistency across all digital touchpoints, enhancing both usability and aesthetic appeal.

Designer Freelancer
Graphic designer
2019 - 2020

I worked in crafting visual identities, from naming and branding to designing logos. My work also involved managing social media presence and creating engaging animations, all aimed at building memorable and impactful brands.

CredAluga
Product Designer
09/2024 - nowadays

I work as a Product Designer at CredAluga, focusing on developing digital solutions for paid surety and the real estate market. My role involves designing interfaces and interaction flows that prioritize usability and user experience, ensuring the solutions are intuitive and effective.

I am responsible for creating navigable prototypes and conducting usability tests, always aiming to validate design hypotheses and enhance the user experience. Additionally, I lead UX research to understand users' needs, pain points, and behaviors, while also analyzing the market and competition to turn these insights into practical and innovative solutions.

I collaborate closely with product and technology teams to ensure that product functionalities align with the company's strategic objectives. By continuously monitoring performance metrics, I strive to optimize products and deliver a more efficient experience for both users and the company.

Professional Experiences

Atlas Technologies
UI/UX Designer / Product Designer
04/2021 - 09/2024

As a Product Designer, I focus on creating user experiences by conducting research and engaging with stakeholders and users to understand needs and goals. I develop user flows and interactive prototypes, ensuring that each design decision is grounded in user-centered methodologies. My work includes crafting layouts and interfaces that are not only visually compelling but also enhance usability, making sure that every interaction is intuitive and purposeful. My approach integrates strategic design thinking with a strong emphasis on user studies and iterative development.

Educacion

Digital Design

Ulbra University - 2025

Bachelor's Degree

A Bachelor's Degree in Digital Design is an undergraduate program focused on developing skills in creating and enhancing digital experiences. The curriculum covers areas such as user interface (UI) design, user experience (UX) design, motion graphics, visual communication, and interactive media.

Visual Communication

IFSUL - 2021

Technical Course

A Technical Course in Visual Communication is a course focused on graphic design, offering foundational knowledge and skills in visual arts, design principles, and digital media. The curriculum includes subjects such as graphic design, digital design, art history, and anthropology, I began this course in 2017 and completed it in 2021

Courses

Digital Product Design (50h)

Tera - 2023

The Digital Product Design course by Tera focuses on equipping learners with the skills to create and enhance user-centered digital products. It covers the entire design process, from research and ideation to interface design and prototyping, with a strong emphasis on agile methodologies and collaborative work. The course is ideal for those looking to deepen their knowledge in UX/UI and transition into a comprehensive Product Designer role.

Product Discovery (50h)

Tera - 2023

This Discovery course helped me develop skills for the entire discovery stage of a product, going through the conceptualization and positioning stage; use data as critical arguments to define KPIs, OKRs and metrics more assertively; define and validate problems; and apply discovery results to improve products.

UX Research & Strategy (30h)

The Starter - 2024

The course provided me with an in-depth understanding of UX research, covering everything from fundamentals to the strategic application of collected insights. The program explored qualitative and quantitative methodologies, participant recruitment, data analysis, and the connection between research and decision-making in product design.

UX Writing: Information architecture in Writing (8h) / UX Writing: defining your brand’s tone and voice (8h)

Alura - 2022

This courses covered key aspects of UX writing, including discovering variations in a company's tone and voice, defining writing rules based on organizational principles, and creating living documentation with writing examples. Additionally, I learned to design illustrated materials addressing common writing questions. It also provided insights into Information Architecture, such as building glossaries, creating digital product structures with taxonomy, sitemapping, and flowcharts, and using Card Sorting techniques.

Design System: Defining Styles and Tokens" (8h)

Alura - 2021

I learned about design systems and their benefits, the concept and application of design tokens, and naming conventions for styles and tokens. I gained skills in creating accessible color palettes, typographic scales, and modular scales, as well as defining elevation for shadows and ideal spacing for digital interfaces.

UX Research: Mapping User

Experience (8h)

Alura - 2021

n this course, I learned how to map user experiences, develop personas from in-depth interviews, and create comprehensive user journey maps to identify improvement opportunities. I also explored how to use usage flows to design product functions and document research artifacts effectively.