About me
Hi there! I'm Carol
Over the past three years, I have been working on interface design and user experience in digital products. During this time, I have conducted many studies and research on user and stakeholder behavior, using agile methodologies and Design Thinking. I have been involved in developing screen flows and high-fidelity prototypes, creating wireframes and flowcharts. I have also building to the production of Design Systems and Style Guides.
Before becoming a Product Designer, I worked with branding, visual identities, naming, social media, and motion design. During that time, I gained significant experience with design tools (such as the Adobe’s Softwares, for example) as well as the interaction between products and brands with their users. As a result, after transitioning to the digital field, I continued to heavily collaborate on integrating brands within their digital products, utilizing UX writing, copyright, product marketing, and branding techniques.
I am passionate about design in all its areas, and I am always seeking opportunities to learn more and explore new things. At this moment, my biggest professional goal is to participate and contribute to the creation of amazing products.
Baobá Design Visual
Digital Designer
2020 - 2021
At Baobá Design, I focused on the development of intuitive and visually compelling interfaces. My role involved creating user-centered designs that aligned with client needs while ensuring a seamless user experience. My work also extended to refining visual elements and ensuring consistency across all digital touchpoints, enhancing both usability and aesthetic appeal.
Designer Freelancer
Graphic designer
2019 - 2020
I worked in crafting visual identities, from naming and branding to designing logos. My work also involved managing social media presence and creating engaging animations, all aimed at building memorable and impactful brands.
Atlas Technologies
UI/UX Designer / Product Designer
09/2024 - nowadays
I work as a Product Designer at CredAluga, focused on developing digital solutions for the onerous bond and real estate market. My work involves creating interfaces and interaction flows that prioritize usability and user experience, ensuring that the solutions are intuitive and effective.
I am responsible for creating navigable prototypes and conducting usability tests, always with the goal of validating design hypotheses and improving the user experience. I also conduct UX research to understand users' needs, pain points, and behaviors, in addition to analyzing the market and competition to transform these insights into practical and innovative solutions. In addition, I work collaboratively with the product and technology teams to ensure that the product's features are aligned with the company's strategic objectives. By constantly monitoring performance metrics, I am always looking to optimize products and promote a more efficient experience, both for users and for the company.
Professional Experiences
Atlas Technologies
UI/UX Designer / Product Designer
04/2021 - 09/2024
As a Product Designer, I focus on creating user experiences by conducting research and engaging with stakeholders and users to understand needs and goals. I develop user flows and interactive prototypes, ensuring that each design decision is grounded in user-centered methodologies. My work includes crafting layouts and interfaces that are not only visually compelling but also enhance usability, making sure that every interaction is intuitive and purposeful. My approach integrates strategic design thinking with a strong emphasis on user studies and iterative development.
Educacion
Digital Design
Ulbra University - 2024
Bachelor's Degree
A Bachelor's Degree in Digital Design is an undergraduate program focused on developing skills in creating and enhancing digital experiences. The curriculum covers areas such as user interface (UI) design, user experience (UX) design, motion graphics, visual communication, and interactive media.
Visual Communication
IFSUL - 2021
Technical Course
A Technical Course in Visual Communication is a course focused on graphic design, offering foundational knowledge and skills in visual arts, design principles, and digital media. The curriculum includes subjects such as graphic design, digital design, art history, and anthropology, I began this course in 2017 and completed it in 2021
Courses
Digital Product Design (50h)
Tera - 2023
The Digital Product Design course by Tera focuses on equipping learners with the skills to create and enhance user-centered digital products. It covers the entire design process, from research and ideation to interface design and prototyping, with a strong emphasis on agile methodologies and collaborative work. The course is ideal for those looking to deepen their knowledge in UX/UI and transition into a comprehensive Product Designer role.
Product Discovery (50h)
Tera - 2023
This Discovery course helped me develop skills for the entire discovery stage of a product, going through the conceptualization and positioning stage; use data as critical arguments to define KPIs, OKRs and metrics more assertively; define and validate problems; and apply discovery results to improve products.
UX Writing: Information architecture in Writing (8h) / UX Writing: defining your brand’s tone and voice (8h)
Alura - 2021
This courses covered key aspects of UX writing, including discovering variations in a company's tone and voice, defining writing rules based on organizational principles, and creating living documentation with writing examples. Additionally, I learned to design illustrated materials addressing common writing questions. It also provided insights into Information Architecture, such as building glossaries, creating digital product structures with taxonomy, sitemapping, and flowcharts, and using Card Sorting techniques.
Design System: Defining Styles and Tokens" (8h)
Alura - 2021
I learned about design systems and their benefits, the concept and application of design tokens, and naming conventions for styles and tokens. I gained skills in creating accessible color palettes, typographic scales, and modular scales, as well as defining elevation for shadows and ideal spacing for digital interfaces.
UX Research: Mapping User
Experience (8h)
Alura - 2021
n this course, I learned how to map user experiences, develop personas from in-depth interviews, and create comprehensive user journey maps to identify improvement opportunities. I also explored how to use usage flows to design product functions and document research artifacts effectively.